MULTIPLE IDENTITIES. AMSTERDAM.
The internship at Multiple Identities provided the opportunity to make complex sustainability messages tangible through motion design. The close collaboration with the team and the clear focus on the target audience of industry experts allowed for the development of strategies that went beyond pure aesthetics to provoke critical reflection on the fashion industry. The assets completed in April 2026 form the visual foundation for brand's continued development.
The assets created served as fundamental building blocks for the social media strategy ahead of the “Reset the Preset” industry event. By consistently employing black and white graphics, vertical formatting, and a documentary storytelling style, a strong, recognisable brand voice was established that performed on social media.
The work significantly contributed to communicating the "Reset the Preset" message—marking the transition from a linear, wasteful system to a responsible circular one—in a clear and emotionally engaging manner. The combination of hard data, personal interviews, and abstract motion graphics created a multi-layered narrative that engaged the professional audience both intellectually and visually.
